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Robe announces LSD as new Serbian distributor

Left to Right: Ljuboslav Brnja, Milos Vukomanovic, Ivan Nesic, Milan Scepanovic, Sanja Stepanovic and Filip Mitrovic

Belgrade, Serbia‐based company Light and Sound Design D.O.O. (LSD) is Robe’s new exclusive distributor for Serbia and Kosovo and will also be a project partner for business in the neighbouring Balkan countries of Bosnia & Herzegovina and Montenegro.

Led by the charismatic Milan Scepanovic and a highly enthusiastic team, LSD’s proactive strategy for introducing premium brands and technology in this lively, emerging and fast‐developing market was one of the many aspects that united LSD and Robe in business and spirit. In the last decade, LSD has focused its operation on sales and more specifically on the relatively new market in the region for premium products, for which there is a growing appetite.

Having been musicians and a rental company, LSD totally understands the concept of ‘The Show Must Go On’ and the need for good 24‐hour tech support for anyone on the front lines of live performance and events. LSD had been looking at Robe for some time, and unequivocally state: “Robe is absolutely the best” in terms of moving light technology. That is a primary reason they wanted to work with the manufacturer, together with the general commitment to real product innovation – for which Robe is renowned – as well as the genuinely ‘Made in Europe’ stamp which they see as another big plus. Michel Arnz, Robe key account manager, commented, “We are delighted to have LSD onboard! The first time I met Milan and saw the set up, I realised that this was a match for us. The atti tude, energy, level of commitment, professionalism and zest for innovation are very evident, and I look forward to a long and positive working relationship.”

Light and Sound Design’s set up includes a brand‐new purpose‐built 4000 square metre 4‐storey premises in central Belgrade in which LSD has two large showroom areas designed to demonstrate products in the more spacious environments for which they are intended.

Michel was also impressed with the training facilities and initiatives being pursued by LSD to ensure their customers can stay abreast of the latest tech and fully aware of all the creative possibilities brands like Robe bring to their doors, and with other elements of the organisation and its systems. “All these things are important to be a successful distributor,” notes Michel, “LSD has a dynamic team with plenty of experience and passion for the industry and they will market our products accordingly. We are certain that Robe is in the right hands here!”


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