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LiteNordic new Elation distributor for Sweden, Norway and Denmark

Elation Professional is pleased to announce that Scandinavia’s leading distribution company for dynamic lighting, LiteNordic, will take over distribution of Elation Professional and Obsidian Control Systems products in Sweden, Norway and Denmark effective 15 September 2022.

LiteNordic is the foremost entertainment lighting provider in Scandinavia with an exceptional reputation for quality and service. The company maintains outstanding local representation in each country with a proven customer partnership strategy that works and skilled personnel with years of industry experience. The company’s pan‐Nordic approach and alignment across borders provides a host of cooperative benefits and efficiencies, resulting in an overall higher level of customer service.

“This is another big step forward for Elation and we are extremely excited that LiteNordic will be representing Elation and Obsidian in this important growth region,” stated Frederik Afif, International Sales Manager at Elation and company representative for Scandinavia. “LiteNordic has the qualified personnel to cover Elation’s wide product range and the capacity and ability to handle the growth in demand for our products on both the lighting and control side. This is about expanding the possibilities for the customer and fulfilling their needs and LiteNordic’s customer reach and service is second to none.”

Espen Bechmann, LiteNordic Sales Director, stated, “We are excited to have Elation onboard and are confident that the Elation and Obsidian brands will be a great complement to our portfolio. Elation’s extensive product line allows us to our customers a one‐ stop shop when it comes to dynamic lighting and control.”

Also instrumental in shaping the new relationship with LiteNordic was Elation International Sales Manager Jonas Stenvinkel, a veteran of both the Scandinavian and wider global lighting market. He has had a relationship with LiteNordic personnel that goes back many years and his familiarity with LiteNordic and experience and connections in the region will benefit the partnership greatly. “LiteNordic has hired the best and most experienced people in our industry in each country and their reputations are outstanding,” he states.

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