Robe celebrates award‐winning PLASA 2022and presents “All Environments” show
Robe celebrated two PLASA Innovation Awards, stunned audiences with its eye‐catching “All Environments” live performance show ‐ the only one at the 2022 PLASA expo; launched its new iFORTE™ high powered IP rated LED moving light in style; introduced its brand new TX1 Posi Profile which was presented live for the first time; showcased several other inventive and cool iSeries products; … AND enjoyed the buzz and vitality of a production industry that’s back to full speed.
Robe’s highly relevant live show resonated on multiple levels. Whilst showing oﬀ the durability, water resistance and many creative features of these impressive new market leading ‘iSeries’ products – iBeam 250™ and iSpiiders® joining the iFORTE as stars of the show – Robe also delivered a strong environmental message, underlining the company’s long‐term commitment to sustainability.
“All Environments” is the first of a trilogy of performances that will premiere at leading international trade shows throughout 2022 and 2023. It was conceived, storyboarded, designed, and produced by Robe’s talented in‐house creative team led by Nathan Wan and Andy Webb with Jordan Tinniswood and Tomáš Kohout.
The 6‐minute timecoded show involved approximately 100 iSeries fixtures programmed to show oﬀ their amazing features in addition to their toughness and proper weather resistance. A T1 Profile™ running on a RoboSpot™ remote follow system was used for key lighting, and a large upstage LED video screen assisted with the narrative showing dramatic images and illustrated the close integration of lighting and video in stylish creative shows. The main screen was augmented with LED cladding the stage front for additional signage and messaging content. This substantial video aesthetic also showed oﬀ the sheer brightness of all the Robe iSeries products, and the atmospherics were boosted with the help of MDG the ONE fog / hazer and ICE FOG Compack low fog generator products! A 3000‐litre water tank and a mix of programmable pumps and jets produced a spectacular rain curtain and funky water eﬀects as dancer TJ added freestyle bodywork to the fluidity with a specially choreographed show.
Robe also produced dramatic new VOG presentations – snappy, theatrical, and informative complete with their own lighting eﬀects – that captured people’s attention, and visitors were gathering both to listen to these as well as to enjoy and appreciate the “All Environments” show.
Robe was thrilled to win the PLASA Innovation Award for its new iFORTE, which was the star of the All Environments show. The judges commented that this luminaire “features genuine innovation to help reduce service intervals and to mitigate failure by introducing precise moisture control” inside an IP65‐rated fixture.
Additionally, Robe’s new TX1PosiProfile received a ‘special commendation’ with judge’s noting that it is a “novel hybrid of moving light and generic fixture” with multiple uses, particularly in restricted space scenarios. Artistic Licence – newly acquired by Robe in exciting news announced on the eve of the exhibition – won the Sustainability Award for their Micro‐Scope Upgrade Kit which breathes new life into a product dating back over 30 years! A simple user‐upgrade enables old test equipment to be brought bang up to current standards, thanks to foresight when the product was conceived.
Robe s.r.o. CEO Josef Valchar was delighted! “Considerable thought and vision went into the development of the iFORTE ensuring that it is a truly market leading and state‐of‐the‐art product in multiple ways, including its ability to be serviced on site without any special tools. For convenience and practicality this will be a big hit with rental companies and technicians,” stated Josef.
The IP rated iFORTE is also virtually identical in size, weight and performance to its non‐IP rated counterpart and Josef thinks the trend for IP rated products will only continue as the demand for outdoor events skyrockets. He added, “We have put serious time and eﬀort into perfecting this initial IP rated product range, and now have a series of game‐changing technologies which will benefit all users and investors.”
Other current Robe products on demo in the back section of the booth included the new PAINTE™ and TetraX™
– a 360‐degree continuous rotation LED bar – plus Robe’s popular LEDBeam 350™ and the ABTT Award‐ winning T11™ series, a three‐into‐one generic lighting solution for theatres and venues. Launched at the show and also attracting a lot of interest in the constant busy demo area on the booth was Robe’s T11 Profile MFS™ (Manual Follow Spot) which completes the current T11 range, oﬀering a practical, flexible, fully functional and compact follow spot solution! In addition to hosting the liveliest and one of the most consistently busy booths on the show floor, Robe also ran training sessions in one of the seminar rooms for its award‐winning RoboSpot remote controlled follow spot system.