Norwood Productions invests in Robe
“It’s all about the people,” states Chris Norwood of Norwood Productions, explaining his people‐first management style, and echoing a phrase actively embraced and promoted by Robe’s South African distributor, DWR.
However, good, reliable and flexible kit also helps a business thrive, and Johannesburg‐based Norwood Productions has invested in some of Robe’s most compact fixture ranges to further the company’s growth – starting with LED Beam 100s and now also including LEDBeam 150s and LEDBeam 350s, with some Spikies on order. The Robe purchases – eight of each fixture – are perfect for the current size and scale of the events they are providing with top notch technical production.
Norwood Productions is a relatively new business, founded five years ago by Chris who before that worked in the industry for other companies. In this short time, the company survived through the pandemic which also inspired new ideas and provided impetus to reach out in new directions. Currently, around 90% of their business is dedicated to delivering high quality corporate and industrial events, brand activations and product launches, with around 10% taken up supplying music concerts, dance events and other more rock ‘n’ roll activities which are at the heart of their roots.
In addition to the business events for which Chris and his team have built a great reputation, Norwood Productions now has a green screen studio and artist rehearsal rooms at its premises in addition to their own offices and warehouse space. Post‐Covid, they have been proactively pushing diversity and embracing new sectors including streaming, video, and commercial shoots.
The first Robe products were LEDBeam 100s purchased when the company launched in 2018, and these are still going strong five years later after being in constant use.
The LEDBeam 150s and LEDBeam 350s are also out on all the bigger shows and events, adding greater scope and adaptability for any lighting requirements.
“It’s been a good, solid investment that’s helped us create imaginative lighting,” he confirms, adding that all their kit gets well maintained and looked after.
Robe was a “natural choice,” he notes, not just because of the “amazing” service and support from DWR but as a quality brand that is frequently internationally specified and generally accepted. While there were other cheaper options on the table, the outlay has been “well worth it,” he confirms, adding that these smaller Robe fixtures are “perfect” for most of their current work, whether it is live events or studio / camera‐based projects.
His two lighting specialists, Kyle Thompson and Bongani Giania also enjoy the Robe fixtures for which they use MA Dot2 control consoles.
Photo © Louise Stickland
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