NeonBlack provides the magic with a little help from Ayrton for Wales Investment Summit
- May 8
- 2 min read
Award-winning live design and creative production studio, NeonBlack, chose a rig of Ayrton Rivale Profiles as the workhorse lighting fixtures to light the recent Wales Investment Summit which, presided over by First Minister for Wales, Eluned Morgan MS, took place at the International Conference Centre of Wales in Newport (ICCW).
Looking to create a different, more exciting experience from the traditional conference dinner, the Welsh Government approached NeonBlack directly, requesting them to conjure up a little magic that would make the evening truly memorable. NeonBlack’s answer was to create an immersive experience for the dinner with a significant wow factor that combined creative video work and lighting.
“The ICCW is a giant of a conference room which essentially gave us a huge blank canvas to work with,” says Dom Smith, founder and creative director at NeonBlack. “To do something truly immersive you need to surround people with an environment, so we designed and put together a 360° immersive dining space with projection on all four sides of the room.”
NeonBlack was commissioned to make a 7-minute video promoting Wales as an investment opportunity for these projection surfaces, which Paul Johnson (PJ), NeonBlack’s Design Director, story-boarded and worked on with Cardiff-based videographer Paul Nicholls of Bait Studio using a variety of software including Unreal and After Effects.
NeonBlack’s remit also included giving each section of the dinner a different, dynamic location: “We built this environment by mapping 3D photography onto the video projection. To the rear of the mountain we layered in the sky, added shooting stars, introduced the aurora borealis etc, so the whole room was slowly drifting and changing around the gathered delegates. This backdrop then gave way to the 7-minute video, introduced by the event’s compere, Alex Jones, after which Eluned Morgan made her entrance through a projected image of the Tardis which had been circling the room!,” says PJ.
“Rivale was the only choice for a production of this nature as it is such a multi-functional fixture and so easy to use. It transitions seamlessly between key and effects lighting, has a great output and flat field, lovely colours and is great on skin tones. It’s also nice and compact which is a great advantage in that environment. It was a total no-brainer!”
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