CEG makes sustainable investment in Diablo
CEG is a UK‐based, leading, independent equipment rental provider to all sectors of the technical entertainment industry in music, theatre, film, TV and corporate setti ngs. CEG concentrates solely on delivering a dependable, cost‐eﬀective and sustainable equipment rental service which keeps its customers coming back again and again. In March CEG made the first of a number of investments in Ayrton with a consignment of Diablo LED profile fixtures, purchased from Ayrton’s exclusive UK distributor, Ambersphere Solutions. “We chose Diablo because it is the trifecta of what you want a product to be: cost‐eﬀective, feature‐full and very popular with our clients,” says CEG’s Ben Bowles. “Our core business is to supply industry providers, all of whom have been telling us that Diablo is the fixture they want and the key spot of its type for the foreseeable future, and we couldn’t agree more.” Vitally, Bowles sees Diablo as cost‐eﬀective fixture with no compromise on features: “Our business is about giving our customers good value, and ultimately we wouldn’t buy a product that was compromised in terms of its feature set. Diablo is a good value product in that it’s priced attractively, yet gives 85%‐90% of what you would get on a fixture that cost much more. From my perspective, they are up against fixtures that cost at least 50% more, which not only allows us to provide a product that creates a sustainable return for our business, but provides the customer with a compelling creative solution.