A powerful & imaginative LDI for Robe
Robe enjoyed the buoyance of a busy year in North America at the 2023 LDI Conference and Tradeshow inside the new West Hall at Las Vegas Convention Center.
The Action
The Czech moving light and LED manufacturer capitalized on the confidence and positivity of the market, as well as the strategic importance of the United States, by launching three exciting and innovative products, while presenting its new spectacular live show “The Power of Imagination”. The show itself won the 2023 LDI Award for ‘Best Product Display’. The Robe debuting products at LDI included the iT12 ProfileTM, the T32 CycTM, and two new variants of the cool and successful PATT series of scenic illumination tools, the HolyPATTTM and the MolyPATTTM, all of which attracted plenty of interest. Also showing at a USA expo for the first time were a number of recently released products launched throughout the year. These included Robe’s new iSeries of IP‐rated and robustly weatherized moving lights – the incredible iFORTE® LTX, currently the most powerful LED moving head on the market, together with iESPRITE®, iPAINTE®, iTetra2TM and iBeam 350TM luminaires – all of which were incorporated in the 9‐minute high energy production show. The Robe North American team – recently expanded with the acquisition of lighting and media control manufacturer Avolites – were joined by an international team from Robe lighting
s.r.o. international including CEO Josef Valchar and International sales director Ingo Dombrowski – underlining the importance of the marketand the expo.
Avolites – now ‘A Robe Business’ – looking forward to a new era of control solutions development ahead – were on an adjacent stand benefiting from the proximity of being next to Robe including the high footfall. Completing the ‘Robe collection of businesses’ was architectural LED brand Anolis, which has been exceedingly successful across this sector and the world of built environments, as well as crossover disciplines like architainment.
The Power of Imagination”
This slick, all‐action extravaganza with three dancers including an aerialist was reprised for LDI where it tapped into the gregarious mood by bringing a truly Vegas vibe to stand 911A. Using around 200 Robe fixtures, the 4‐part show was conceived, storyboarded, designed, and produced to highlight the newest products in a real‐life scenario by Robe’s in‐house creative team. Nathan Wan and Andy Webb worked closely with Jordan Tinniswood, Josh Williams,
The performance illustrated how all of the Robe products could work together, complete with flames, confetti, smoke, and bespoke video content, all ramping up the drama, “The Power of Imagination” thrilled audiences, running throughout the expo day.
All lights were programmed by and run to time code via an Avolites flagship D9 console.
The Vibes
The Robe team interacted with a lively international mix of visitors throughout the show. In addition to those from all over America, many entertainment professionals came from Mexico and other Latam countries, emphasizing the close relationships, geographical and commercial crossovers that exist in our industry, and with the ever‐popular and vibrant Latin market. Others came from as far as Asia, the Middle East, the Far East and Australasia, with numerous Europeans all boosting the appeal of the show as a cosmopolitan networking hub, underlining the global nature and reach of the industry.
Robe CEO Josef Valchar concluded, “We experienced another great LDI which is why we decided to launch important products here, and also reinforce the hard work and success of our operation in the USA, especially over the last year, as we look forward to a busy and inspiring 2024.”
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