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XLR appointed new Elation Professional distributor for Belgium and Luxembourg



Elation Professional is pleased to announce that AV equipment supplier XLR has been appointed the exclusive distributor for Elation Professional lighting products in Belgium and Luxembourg. The distribution partnership went into effect on January 1, 2023. Located in Brussels, XLR delivers innovative pro‐AV equipment to theatres, recording studios, broadcasters, system integrators, rental companies & commercial and residential buildings across the region. Company owners Louis Lukusa and Jan De Brucker have been in the business for more than 30 years and have operated XLR for the past 10 years, providing full‐service solutions from consultation to installation and after‐service support.


Elation’s broad line of lighting products will have application across all of XLR’s markets and will complement well the company’s portfolio of top brand audio products. “Elation offers a wide range of innovative, well‐manufactured products and has emerged as one of the top brands on the market,” stated Jan De

Brucker, who also serves as General Manager at XLR. “Especially in a market such as theatre which requires very reliable, professional lighting, a market where we are quite strong, Elation is a leader and will be a real complement to our high‐end audio brands. We experience that customers are open to the Elation brand and we are confident that this dedicated distributor agreement, which allows us to push the Elation brand every day across our markets, will be beneficial to both XLR and Elation.”


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