Unilumin shines at WOO event in HK

From June 6th to 7th, the World Out of Home Congress (WOO) was held at the Grand Hyatt Hong Kong. As a pioneer in LED applications, Unilumin Group actively participated in the event. WOO is the only global outdoor advertising association dedicated to representing its members and promoting the improvement of the outdoor advertising industry. Unilumin's participation underscores our commitment to providing superior outdoor advertising solutions.

Industry Titans Gather to Shape the Future of Outdoor Advertising

The WOO event attracted numerous influential figures from the outdoor advertising industry. Notable attendees included the Media Director of Huawei Consumer Business Group, the CEO of Hong Kong's Asiaray Media Group, the CEO of the US OAAA (Out of Home Advertising Association of America), the Deputy General Manager of Japan's Jeki JR East Marketing & Communications, the Chief Data Officer of JCDecaux, and the CEO of Clear Channel UK. These industry leaders gathered to share insights and discuss the future direction and advancements in outdoor advertising over the two‐day event.

Unilumin Shows Up with Outstanding DOOH Product & Cases

Unilumin showcased its environmentally certified USK COB series at WOO HK, a product that has already won the 2024 Inavation Awards and received the 2024 ISLE Excellent Product certification. This series exemplifies Unilumin's cutting‐edge technology and commitment to sustainability.

Unilumin also highlighted key outdoor display projects, such as the 1300SQM outdoor screen at Macau's Galaxy Complex, which automatically adjusts its brightness according to external conditions. This feature not only conserves energy but also ensures optimal advertising display quality in every minute, demonstrating Unilumin’s contribution to the advancement of outdoor advertising.

Pioneering Green Initiatives in Outdoor Advertising

As the first company in the industry to receive TÜV SÜD green and low‐carbon environmental certification, Unilumin has over 20 LED display products certified for their low‐carbon and eco‐friendly attributes. Unilumin is dedicated to contributing to the future of outdoor advertising in several dimensions:

• Environmentally, Unilumin will continue to introduce greener, low‐ carbon products and support the sustainable development of outdoor advertising.

• Product‐wise, Unilumin remains committed to innovation, providing more attractive with higher reliability display solutions for advertisers.

• Technologically, Unilumin will pursue advancements in big data, artificial intelligence, and related fields to drive the transformation and innovation of digital outdoor advertising.

Through the insights and shared experiences from industry leaders at WOO, Unilumin is confident and capable of delivering superior integrated digital outdoor advertising solutions.