The Image Creation Hub opens up new perspectives at Prolight + Sound 2024

Whether photographed, filmed or now also AI‐generated: Images move the world. The dynamics of our time, the pulse of life in all its facets, can in turn be captured particularly impressively in moving images. At the upcoming Prolight + Sound (19 ‐ 22 March 2024), a unique new area will be dedicated to the latter with the Image Creation Hub. The centrepiece is the Speakers Area in the style of a television

studio.

As a central contact point for television cameramen, the Image Creation Hub combines first‐class workshops, exhibitions, lectures and talks in an extensive special area – created and realised in cooperation with the BVFK (Federal Association of Television Cameramen). Frank Trautmann, Chairman of the BVFK, explains: "The event industry is becoming increasingly interesting for BVFK members. Prolight + Sound has been the leading trade fair for this sector for years. With its presence at the trade fair, our association would like to help broadcasters and television producers find a forum to present common topics in a bundled and vivid way. Visitors to the trade fair have the unique opportunity to see camera and lighting technology presented first‐hand by experts. The extraordinary profession of television cameramen, which combines artistic, technical and journalistic skills like no other, can be optimally promoted in the Prolight + Sound environment."

Mira Wölfel, Director Prolight + Sound, adds: "We are very happy to be able to focus even more strongly on the important topic of moving images this year. Thanks to the great support of the BVFK, a spectacular new area has been created and we can hardly wait to present it to the Prolight + Sound audience in March."

Prolight + Sound: The world of event technology under one roof

As the leading trade fair for the entertainment technology sector, Prolight + Sound offers its visitors the entire range of event technology: from the most comprehensive international range of theatre and stage technology (ProStage) to Europe's largest plaform for lighting technology in the event sector (ProLight) and the most spectacular innovations in professional audio (ProAudio) and AV technology (ProAV). Innovative solutions for the event sector will also be presented (ProEvent).

From 19 to 22 March, visitors can also look forward to an extensive training programme, new Community Nights in exclusive locations, emotional live performances by internationally renowned artists and a top‐class lecture programme. The trade fair will focus on new technologies and fields of application as well as cross‐industry topics such as recruiting, promoting young talent, sustainability and gender equality in the event and entertainment industry.

www.prolight‐sound.com