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ROBE supports UCI MTB XCO World C
Robe was proud to a sponsor of the Nové Město na Moravě, Czech Republic, stage of the 2022 Mercedes‐ Benz UCI Mountain Bike World Cup, where one of the toughest parts of the XCO (cross country) course was designated “Rock ‘n’ Robe”, and Robe’s new Show Truck concept – providing a fully mobile studio space / meeting hub / demo area / roof deck – was also a major success, attracting some of the weekend event’s buzz and excitement. “It was great to be back with a full audience this year,” commented Robe’s international marketing manager Pavel Nemec. “It gave us an opportunity to show our support for a fantastic sporting event, to have our branding visible everywhere and appreciate the performances of some of the best cycling athletes in the world, simultaneously demonstrating how our Show Truck can be provide a vibrant and practical event space, a public gallery and a VIP deck.” Being involved in the event gave Robe the chance for prominent branding across national and international television and globally via the Red Bull livestream plus multiple social media channels, including those of the top riders from the 800 competitors who represented 37 countries. Apart from all of that, the Robe team enjoyed some superlative adrenaline charged XCO cycling action throughout the three‐day event.
The Robe Show Truck – debuted at Prolight+Sound Frankfurt last month – was used with its ‘black box’ tent extension and hosted some important assorted workshops and presentations all linked to the cycling action. These were lit with around 40 Robe moving light fixtures that are part of the truck’s current touring lighting rig. “I had LOTS of feedback about the great atmosphere in and around the truck,” remarked Pavel. The truck is one of the new and exciting ways in which Robe is bringing its innovation, energy, and good vibes to a diversity of events and locations in Europe throughout the summer.
Several related events staged in the Robe Show Truck included two talks, one on Saturday evening by a famous Czech TV personality. The presentation slides, graphics and video visuals were delivered by Robe’s Pro Motion moving projector fixtures. The second discussion event focused on this year’s Cape Epic race in South Africa, with leading Czech riders Martin Stosek, Kristian Hynek and Petr Vakoc who are among the best World Marathon and Cape Epic riders. They were joined by Michal Červený who has captured all the drama and thrills‐and‐spills of the race on camera. “It was fantastic to unite these different communities of travel, cycling and sports under one roof in our truck,” notes Pavel, and all these additional activities taking place in Robe’s Show Truck enabled guests to enjoy and maximise their time at the event.
Photos © Michal Cerveny and Jan Brychta
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