Robe is back at Prolight with impressive live show and lots more …
Czech Republic‐based moving and LED lighting manufacturer Robe lighting s.r.o. rocked back to major live exhibition shows with a dazzling new live production, CUETE & The Beast, created exclusively for the Prolight+Sound 2022 expo and presented last week in Frankfurt.
Robe made a very strong statement with the show, oﬀering another outstanding booth design as well as launching five brand‐new innovative products and showcasing five others seen for the first time at a major trade show.
The only P‐words on people’s lips were ‘production’ and ‘products’ as Robe’s in‐house creative team took the booth and the show to new levels of excellence and inspiration with this lively show that radiated energy throughout the entire Hall 12.1 of the Frankfurt Messe! And the only viral activity was on social media as photos and videos of the show were posted on the first day and enthusiastically liked and re‐shared.
Robe’s CEO Josef Valchar commented, “Given the last two years with the pandemic, we didn’t have any specific expectations for Prolight this year, however the response has been extremely positive with a very busy booth every day that’s been a good hub for communication and generating great vibes.” He noted that Robe’s liveshow was crafted specifically to illustrate how the diﬀeren ttypes of fixtures can be utilised, showing the product functionality and why they have been developed in a “real setting” that is new,fresh and so much more dynamic than a black box environment. Josef added, “The industry is moving forward again in all ways,and of course, we all fully appreciated being able to meet up on person again here! It was a pleasant surprise just how many leading designers and production people came from all over Europe to say hello.”
Robe’s brand‐new launched products were – PAINTETM, TetraXTM, iBeam 250TM, Spikie+® and the Anolis CalummaTM – which were joined by five new ones from 2021 – FORTETM, CUETETM, LEDBeam 350TM, T2 and
T11, all presented physically following their digital launches last year! As always Robe’s live show was highly anticipated and together with the VOG presentations in between explaining the main product details, the area around the stage proved popular for people to meet and relax. Two demo rooms, one private and one public, were constantly in action and helped keep the booth packed with people and interest for all four days of the expo.
For the final two hours of the show on the first three days, this merged into Robe’s ‘Get‐Together Hour’ where the booth morphed into a bar and that famous Czech hospitality and good vibes continued to flow and embrace visitors from around the world. Robe’s international marketing manager Pavel Nemec stated, “Opening the door to the hall and getting onto the booth was like coming back through the door to your house or apartment after being away! It was a special‘homecoming’ feeling!”
A full Robe international team were on the stand with staﬀ from all over Europe, the USA, Latin America, UK, Asia plus an enthusiastic team of Robe Germany’s NRG (Next Robe Generation) students. Robe also revealed some other surprises during the expo, like inventive new tools to help the brand connect with its community, investors and end users oﬀering more opportunities for all to learn first‐hand and in‐person about the products and their potential.
Robe’s spectacular new show truck provides an unmissable opportunity for people to follow the lights, oﬀering up to 180 square metres of fully mobile space to showcase Robe’s current trend ‐setting fixtures wherever they are needed for events and demonstrations – bringing the show anywhere in Europe during 2022!
A new site www.robeontheroad.com will support the Robe show truck around the world and through which interested parties can book the truck and follow its travels and own news. The trailer has specially designed roller shutter doors that open to reveal the rig – up to 50 fixtures, which is fully configurable to suit the event / demo / location – and a black box tent extension is rigged on the side to provide a slick and streamlined mobile showroom. There is also a fully air‐ conditioned VIP zone and bar inside the trailer, with access to a roof terrace that can be used for anything from meetings and discussions to a chill out space for enjoying the summer sunshine.
After a very busy and positive Prolight+Sound 2022 with lots of connections and positive feedback, the Robe team is ready‐to‐rock and pleased to be back in‐person and looking forward to the whole industry moving forward after two exceptionally tough years!
Photos © Robe s.r.o.