Prolight + Sound Guangzhou 2025 ends with strong international presence and wider scope of industry participation

juliana6232
Jul 4
4 min read

Prolight + Sound Guangzhou (PLSG) 2025 upheld its legacy of creating opportunities for global industry players which concluded four days of sourcing and business connections on 30 May in Areas A, B, and D of the China Import and Export Fair Complex. The world’s largest entertainment and pro AV industry event housed 2,209 exhibitors across 210,000 sqm and 22 halls, with a comprehensive range of innovations on show for 110,363 visitors, including a 25% increase in overseas visitors. Numerous brands launched new products at PLSG, leveraging the fair’s influence to reach an international audience, including a record‐high 59 global buyer delegations. Meanwhile, over 100 fringe events delivered exceptional performances and conferences, demonstrating the high‐impact technology sweeping the industry.

At the show’s closing, Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, remarked on the fair’s impressive outcomes: “The growth in scale and diverse attendance highlights the fair’s importance, as well as the industry’s resilience and adaptability amidst global economic uncertainties. The consistent increase in various product sectors as well as exhibitors and participating brands has accounted for the ultimate success of this year's show. As a key destination for global buyers, Prolight + Sound Guangzhou continues to be a launchpad for innovation and product debuts, reinforcing its reputation as a benchmark event in the sector.”

Leading exhibiting brands demonstrated the creativity shaping the industry

Strengthening its position as a professional, international, and brand‐ driven trade fair, PLSG once again united top global and domestic brands to showcase, including: ACE, ACME, AI Speech, Allen & Heath, Audiocenter, Audio‐technica, Ayrton, Big Dipper, BIK, Bosch, Bose Professional, CADAC, Charming, Colorlight, d&b audiotechnik, Dare, DAS Audio, db technologies, DJ Power, DLW, DPA, DYNACORD, Eagle

Truss, Electro‐Voice, EM acoustics, ETC, FBT, Fidek, Fine Art, Funktion‐One, Golden Ginkgo, GOLDENSEA, Gonsin, Harman International, HK Audio, Icon, ITC, JBL Professional, LingJie, Longjoin Group,Martin Audio, Mode, Mooncell, Neutrik, Nightsun, Polar Lights, Powersoft, QSC, RCF, SAE, SE Audiotechnik, Sennheiser, Showven, Shure, SGM, Solid State Logic, Soundbox, Soundking, Star‐net, Taiden, Thunderstone, TW Audio, Unilumin, Universal Truss, Yamaha, Yin Chuang, ZhongHui, and ZOBO.

Record international participation powered by global partnerships Thanks to the strong support of local and international industry associations and media, the show welcomed 59 buyer delegations, with 18 overseas delegations from Argentina, Brazil, Hong Kong, Korea, Malaysia, the US, and beyond. As a key initiative, the show also partnered with the Yinchuan Stage Design Association to launch the China – Arab States Stage Technician Training Course. Visitors from Kuwait, Morocco, Oman, Saudi Arabia, Tunisia, and the UAE attended PLSG to discover further business opportunities in China, underscoring the show’s growing impact in emerging markets.

Immersive experiences bridge technology and culture

This year’s fringe programme, themed “Tech meets culture”, featured a series of immersive showcases that brought technology and creativity to life. Signature performances included the PLS Unicorn Series, the debut of the immersive performance Peak Shock: Return from Journey to the West, and the VR cultural tour Location‐Based Entertainment: A Journey through time to Yuanmingyuan. These engaging experiences drew large crowds throughout the show, with visitors captivated by the stunning visuals and interactive formats. With over 100 fringe events, the fair shined in its high‐ level summits, technical training courses, and expert‐led seminars. This included the IFTT 2025 The Sound – Future Science and Technology Innovation Conference, which introduced China’s home‐grown 3D audio technology “Audio Vivid”. In addition, the SDVoE Alliance’s PLSG Video All in One Zone explored AI integration in AV applications. These events underscored PLSG’s growing role as a leading platform for the debut and exchange of cutting‐edge technologies.

“We came to showcase our Made in Italy products at the industry’s largest event, where we can easily reconnect with custom- ers face to face and build stronger relation- ships. In the first few hours, we’ve already met several very interested target buyers from the lighting and live shows sectors in Canada, China, Indonesia, the Philippines, and Singapore. The Chinese market offers vast growth opportunities in both tourism and installation sectors, making PLSG an ideal place to make these connections.”

Mr Luca Bertani, Content Marketing Professional Leader, Powersoft

“We are a distributor of audio systems, focus-ing on commercial and entertainment solu-tions, here to source new solutions with mod- ern technology integration. The show allows us to meet directly with business owners from various countries to develop valuable services and products for our customers. So far, we’ve connected with several business owners and two suppliers – one Chinese and one British – whom I plan to order from. All serious industry players attend Prolight + Sound Guangzhou, as it consistently pro- vides insights into new inventions and market trends. I will certainly be back next year.”

Mr Chee Chuan Lim, Managing Director,

Chuan Seng Hin Sdn Bhd (Malaysian buyer)

“Anyone interested in live sound and events must attend PLSG, which occupies a particu- lar niche that no other event matches in scale, and its relevance in the industry pulls people in. The buyer group I organised can survey the latest trends in China and expand their client base in the entertainment and tourism sectors. In return, we bring a diverse network focused on physical attractions and experiences, such as theme parks like Dis- neyland. Currently, two Spanish buyers I invited are touring facilities in Guangzhou to look for manufacturing parts, so the benefits of attending extend beyond the show floor.”

Mr Stephen Cavit, President, Themed Entertainment Association – Asia Pacific Region (Buyer delegation leader)

Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Co Ltd (STE).