Jay Productions drive successful Kia activation with NEXO’s ID24 at The Australian Open
Established in 2008, Jay Productions partners closely with its clients to develop memorable and engaging events. Oﬀering a comprehensive turnkey approach to event production, the Sydney‐based team cater to occasions ranging from live shows, promotional walk‐throughs and brand activations, through to corporate, outdoor and large‐scale experiences. Through application of industry‐ leading audio‐visual technology, Jay Productions delivers its signature verve across immersive spaces and event builds, where NEXO’s touring and installation‐centric ID Series is often their solution of choice.
Tasked with a brand activation for automotive manufacturer Kia, Jay Productions deployed a cluster of ID24 loudspeakers for playback ambience at the EV6 GT display, held during the 2023 Australian Open. In collaboration with event management company Studio Messa, Jay Productions designed and constructed a bespoke space featuring two display vehicles, dynamic LED imagery and extensive signage.
Mirroring the sleek aesthetics and high performance embodied by Kia’s electric vehicles, NEXO’s hallmark precision audio and compact cabinet designs helped cement the ID24s as the ideal choice for the brand activation setup, as Jay Productions’ General Manager, Phillip Dearle, reveals: “This event was really interesting and one that turned out looking great. We had an evolving brief from Kia that included layers of concepts. We created a custom stand that was purpose‐built for a vehicle to take centre stage and had 8 x ID24 loudspeakers playing ambience to set the mood. There was a central truss in the middle of the structure that allowed us to load one speaker on each side of the cross bracing. By putting them all on the central column we had full coverage of the entire space. We used the standard black cabinets and they looked terrific: super discreet and tucked away, so they didn’t distract from the display. We cycled through a playlist of ambient tracks and the ID24’s sounded perfect‐ you could have a conversation, but no matter where you were within the event space, you could still hear the music. Ultimately, it’s the combination of the sound, power and size that makes the ID24’s something we regularly go for with high‐end events like this.”
A feature‐rich, compact full range speaker, the ID24 is a compelling portable system for touring and installation. Clocking in at only 24kg, each cabinet boasts an impressive power‐to‐weight ratio, with a peak SPL of 126bB and frequency response of 95Hz‐20kHz. Featuring quick release mounting points and an adjustable horn that can be rotated without removing the grille, the ID24 is a compelling solution for installers and system designers alike.
Having first used NEXO’s ID24 in 2022, Jay Productions’ Director, Jason Ghazal has since stocked up on the units, after having his expectations exceeded during a Sydney‐based Dior activation event. Outlining his aﬃnity for the ID24, Jason details why the loudspeakers have become a valuable asset in his toolbelt: “I’m a big fan of the ID24, and so too are all the luxury brands we work with. They love the speakers because they are small and look fantastic at events‐ which is something that’s important to our clients. They want great sound, but they also want everything to look good. Not only do you get a speaker that is very punchy for its size, but its appearance is very discreet too. That’s the primary reason we use them for activations. Generally, we are using them for events similar to this Kia display every couple of months, and we have them in both black and white to suit diﬀerent palettes.”
Highly celebrated by the Jay Productions team, the flexibility and power of the ID Series is testament to NEXO’s technological prowess, giving sound engineers and installers an edge through a slew of advanced design considerations. “The ID24 loudspeakers are true all‐rounders!” Phillip explains. “We can literally rig them on anything, and tuck or hide them away‐ people don’t even know they are there, the sound quality is perfect, and the coverage is great no matter where they are placed. They also oﬀer a workflow advantage‐ they’re small units that are simple for one person to set up. They were perfect for the Kia event; they worked flawlessly.”