top of page

Bluebox and ROE Visual partner up for xR Studio

Big‐blue Technology, a part of the Top 10 Global PR Agency, Blue Focus, set up a high‐end BLUEBOX xR studio in Beijing, covering 1,400 m² and equipped with ROE Visual panels. As a pioneer in the immersive digital world, the launch of this new studio advances a strategic step forward in developing its Blue Cursor Metaverse.


Nonetheless, xR studio is not new to Big‐blue. In 2022, Big‐blue has established its first BLUEBOX xR studio in Beijing, which was later moved to Shanghai, and expanded to 2,000 sq. m. The first studio has successfully completed 15 TVC advertisements and broadcast‐related shoots, and hosted around 400 visitation events. “Aiming to provide our customers with the most advanced extended reality technology and a better creative platform, we adopted the highest‐level hardware configuration when designing this studio, such as ROE BP2V2 and BM4, Brompton 4K Tessera SX40 LED processors, disguise media servers, ARRI cinematic lighting equipment, Vicon motion capture systems, and Mo‐Sys camera tracking systems,” states Vno Hu, Chief Technology Officer of Big‐blue Technology.

“It is not the first time that we cooperated with ROE Visual. Both the Beijing and Shanghai studios use ROE BLACK PEARL BP2V2 as the main screen, with ROE BM4 for ground screens. In detail, 756 pcs of BP2V2 and 425 pcs of BM4 for this project.” Vno was excited and continued, “To be honest, we never get disappointed with ROE Visual panels, so do the industry‐leading directors of photography and film directors. The panels are exactly what they tested in the first place and the team always delivers on their promises!"

“Working with Big‐blue was a great experience for us! Unlike the first studio which was set up in 7 days, Big‐blue allocated 15 days for the preparation of this project. They paid attention to every detail and standard, and we challenged them to do better than before.” says Luc, Technical Director of ROE Visual.


WhatsApp Image 2024-02-27 at 1.41.16 PM.jpeg
WhatsApp Image 2023-02-23 at 4.24.15 PM.jpeg
AVL banner 300×250 .gif
WhatsApp Image 2024-06-05 at 12.38.26 PM.jpeg
WhatsApp Image 2024-06-21 at 8.30.11 AM.jpeg
WhatsApp Image 2024-02-27 at 1.41.16 PM (1).jpeg
bottom of page