An Interview with Linda ChenGeneral Manager of Asia II Business at Absen
Established in 2001, Absen is the world's leading LED display brand, renowned for its high‐quality products, global presence and full‐service capabilities. From corporate lobbies and retail stores to outdoor advertising and live events, Absen has delivered more than 50,000 installations in over 130 countries. No matter where you live, work or play – chances are you will have come across our screens including NBA games, FIFA World Cups, Times Square and even Presidential live debates.
Absen's displays cover a wide range of applications including Commercial Display, Data Visualization, Rental & Staging and DOOH, so whatever your vision or need. Through constant innovation and development, Absen has been the No.1 Chinese manufacturer in exporting LED displays for 12 years in a row, making it the brand of choice for some of the most prominent brands, integration partners and rental companies around the world.
With the construction of 230,000m², Absen Huizhou Intelligent Manufacturing Base, located in Dongjiang High‐tech Industrial Park. The company has invested 500 million RMB in the construction of the factory and the annual production capacity is up to 300,000 square meters.
AVL TIMES had the opportunity for an exclusive interview with Linda Chen, General Manager of Asia II Business at Absen. Ms Chen is responsible for Asia II business development as well as implementing Absen’s Asia II strategic plans, and was gracious to shares valuable insights of the company, and especially what’snext for the globally leading LED display manufacturer.
What aspects of Asia‐Pacific and/or Global market sectors make video technology an exciting industry to be involved in?
The really exciting thing is that LED technology is always evolving. For example, a recent development is MicroLED which is creating a lot of buzz as it has the capability to replace traditional display technology including projection and LCD video walls. This makes for an exciting future as the potential growth is exponential, creating new opportunities as it continues on its upward trajectory.
How much growth for your industry do you see in the next 2 years for the Middle East and APAC territories.
Absen is involved in many markets, so when analysing growth, we look at the vertical markets we operate in, as well as across all our regions. At present we are seeing huge growth in the corporate market – and this looks set to continue for some time yet. Alongside this, the OOH (Out of Home) market is likely to grow 10‐15% in the next 2‐3 years. When looking at regions, we are aware that there is much work to be done in Asia‐Pacific which, for us, makes it an exciting area in which to operate. EMEA however is a much more mature market, so the growth areas there are different to those in Asia‐Pacific.
How much growth for your industry do you see in the next 2 years for the Middle East and APAC territories.
Absen is involved in many markets, so when analysing growth, we look at the vertical marketswe operate in, as
well as across all our regions. At present we are seeing huge growth in the corporate market– and this looks set to continue for some time yet. Alongside this, the OOH (Out of Home) market is likely to grow 10‐15% in the next 2‐3 years. When looking at regions, we are aware that there is much work to be done in Asia‐Pacific which, for us, makes it an exciting area in which to operate. EMEA however is a much more mature market, so the growth areas there are different to those in Asia‐Pacific.
Which industry sectors within the Middle East market make ABSEN products and video technology an growing industry to be involved in? Which market segments are currently ofmost interest to you?
The VP (Virtual Production) market is incredibly interesting, and our R&D department is working tirelessly to bring products to market that are fit for that purpose. At our recent VP Forum in London, we spoke with those working in the VP industry and got lots of good feedback on current products, while also giving an exclusive showcase of our PR series, which has been specifically designed for VP applications. The event was such a success that we are planning to make it an annual fixture. We’re also continuing to grow our corporate portfolio, with our award‐winning Clear Cobalt Series, we have a product range that is suitable for all corporate applications. We also want to maintain our leadership position in Rental& Retail &OOH and continue working with the largest companies in the world, delivering award winning projects.
What is the latest technology advancement that ABSEN is introducing in their product range currently sold in the market?
Virtual Production has become the most talked‐about phenomenon in the audio‐visual industry. With virtual film sets bringing to life amazing television shows and movies, and XR stages transforming the metaverse, Absen has the perfect virtual studio solution to overcome any obstacle. Absen VP&XR LED solutions with High refresh rate, camera‐friendly, Vivid images with accurate colors and further benefits.
Which recently completed or currently ongoing projects since January 2023 that the ABSEN is most proud of that are using ABSEN products?
Over 620㎡Absen's Top Service Access Panels Revamp the Bell Centre Visual Marvel!‐
AbsenLive LED Displays in Nikon Creates Studio
Over 700㎡ Absen’s LYRA Series LED Displays Steal the Spotlight in Concert!
Please tell us what you personally find exciting and/or challenging about being involved as a key participant in the growth of video technology for newer and future applications.
Personally, I find it exciting to face challenges, whether those challenges are technology‐based or within new and innovative verticals. It’s exciting to be leading the market with Absen LED and to always be working on new products to bring to the market. Staying ahead of competitors, is very exciting as we have to keep innovating to stay on top.
What are ABSEN's dream to achieve in 2025.
So far the Absen journey has been an exciting one with many milestones along the way. We are passionate about continuing on this path and maintain our brand reputation and perception in the marketplace.
By 2025 we want to be the number one global LED supplier in all the verticals we operate in.
To learn more about Absen, visit www.absen.com
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