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Absen sees unprecedented growth in the markets

  • Writer: juliana6232
    juliana6232
  • Aug 11
  • 2 min read
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Absen’s displays cover a wide range of applications including Commercial Display, Data Visualization, Rental & Staging, Virtual Production, DOOH and Creative display, so whatever your vision or need – there’s an Absen LED solution scaled, designed, and priced to fit. With constant innovation and development, Absen has been the No. 1 Chinese manufacturer of LED displays for 12 consecutive years, making it the brand of choice for some of the world’s most prominent brands, integration and rental partners.

Established in 2001, Absen (SZSE: 300389) is the world’s leading LED display brand, renowned for its high‐ quality products, global presence, and full‐service capabilities. From corporate lobbies and retail stores to outdoor advertising and live events, Absen has delivered more than 60,000 installations in over 140 countries.

No matter where you live, work, or play – chances are you will have come across our screens including NBA games, FIFA World Cups, Times Square, and even Presidential live debates.


How much growth for your industry do you see in the next 2 years for the Middle East and APAC territories?

In the DVLED industry, we have strong confidence that the Middle East region will achieve annual growth of over 20% in the next three years.


Which market segments within the APAC and Middle East are currently of most interest to you?

I believe we must conduct a structural analysis from the dimensions of regions and segmented scenarios. Although the Middle East is currently facing geopolitical instability, overall, it still stands out in terms of economic size, growth potential, purchasing power, and the speed of technological product upgrades.


Among the traditional Gulf countries, the UAE, Qatar, and Kuwait continue to maintain robust growth potential through industrial upgrading and their traditional advantages. Saudi Arabia, through a series of opening‐up and reform initiatives such as Vision 2030, has undoubtedly become the newest engine of growth in the Middle East. Meanwhile, large markets like Iraq and Iran show clear signs of opening up and recovery. There are also other medium‐ sized countries that are not yet fully developed.

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In terms of segmentation: Infrastructure‐driven opportunities in transportation hubs (airports, subways, etc.) are booming. The surge in foreign investment has spurred strong demand from local and multinational enterprises. Entertainment scenarios such as sports, entertainment, casinos, cruise ships, and performing arts activities have huge potential. Retail remains a dominant industry in many Middle Eastern countries.


What is the latest technology advancement that ABSEN is introducing in their product range currently sold in the market?

Regarding the product technology section, I would like to elaborate on it as a whole. As a global DVLED brand, Absen’s products are always the core carrier of our value delivery. When discussing products, product strategy is a crucial concept. For Absen, starting from 2024, focus is an unshakable product strategy. We explore users’ core needs in key scenarios, creating value with a perfection‐seeking mindset.


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Imagine digging a well. Stay focused, apply more force, and dig deeper in one place. From one meter to a hundred, even a hundred thousand. Hitting water is certain, and maybe we’ll find oil.


We know McDonald's well. Their hamburger is the star, hitting the sweet spot of good nutrition, delicious taste, and reasonable price, making it a customer favorite. Fries and cola, as value‐added extras, pair perfectly with the burger. Family buckets and kids' meals also target specific needs.


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Applying this to our display products, we've identified our main strategic products. Similar to the burger, it'll be at the center. Around it, we'll build value‐added features and custom scenario solutions.


The following is Absen's strategic product matrix. These star products are mainly used in ProAV, DOOH, rental & staging, creative display, conferences, and other display fields.


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Taking stage rental display products as an example, we have launched the NT V2 series strategic flagship product. designed with IMD 2‐in‐1 Technology, the NT V2 Series is engineered for large

‐scale corporate events, auto exhibitions, broadcast rentals, xR stages, and similar applications. It features stronger impact resistance, lighter panel weight, and faster installation, helping clients reduce their ROI cycle by 29%.


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The NT V2 Series is an upgraded version of Absen’s NT Series. So far, more than 400,000 NT Series cabinets have been sold, covering over 90 countries and regions.


To express gratitude for our customers’ trust and support, we are currently offering a limited‐time promotion on the NT 2.6 V2, valid through July 31, 2025.


This exclusive opportunity is available for a limited time only ‐ act now to secure your purchase.

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Recent prestigious projects using Absen products

Absen Sets New Benchmark with Largest Indoor COB Curved Display Installed at Leading Technology Firm’s Command Center

 

Absen recently delivered China’s largest indoor COB small‐pitch curved LED display to Shanghai Data Command Center of a renowned technology company, establishing a new benchmark for data insight and intelligent decision‐making.

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To meet the demanding requirements of a large‐scale command center for reliability, image quality, and immersive experience, Absen deployed its KL COB V2 Series with a fine 0.9mm pixel pitch, covering 395 square meters.


The display measures 55.8 meters wide and 7.09 meters tall, featuring an ultra‐ wide 264.17°curved layout that delivers a seamless panoramic visual experience.

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With an astonishing 403 million pixels and an ultra‐high resolution of 59,520 x 7,560, this installation breaks China’s single‐screen pixel record.


Whether displaying vast real‐time data streams, multi‐dimensional situational maps, or high‐precision monitoring images, the screen renders every detail with smoothness and clarity‐fully supporting critical information visualization and decision making.

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Shenzhen Qianhai K11 Shopping Mall

Applied products: KL, HC, A0621 and other series of products

Product area: indoor and outdoor areas exceeding 600 square meters

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Absen Illuminates the Indianapolis Motor Speedway Museum with NX Series LED Displays

Absen Inc., the North American subsidiary of global LED display manufacturer. Absen proudly announces its collaboration with the Indianapolis Motor Speedway Museum (IMSM) on a trans‐formative renovation project that redefines the visitor experience through immersive visual storytelling.

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As part of the museum’s modernization, Absen’s award‐winning NX Series LED displays were installed to bring over a century of racing history to life in vibrant detail.

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To ensure a sleek and reliable installation, Absen partnered with Draper®, Inc., a leading manufacturer of custom AV mounting solutions.

Draper’s professional‐grade LED mounting systems provided the structural precision and clean aesthetic needed to support the NX Series displays throughout the museum’s high‐traffic exhibit areas.

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