WorldStage and Intrepid Studios have joined forces to open the highest resolution Extended Reality (xR) production stage ever built and the first and only facility available in Northern California. Located at Intrepid Studios’ comprehensive 12,000-squarefoot production and post production facility in San Rafael, California, xRStage-SF brings next-generation creative capabilities to content creators in the virtual event, corporate, broadcast and film production communities. xR is a breakthrough technology that combines high resolution LED video walls and an LED floor with 360 degree virtual backgrounds that are rendered in Unreal Engine or Notch content environments and then tracked, composited, and recorded in real time to create immersive experiences. “COVID-19 has been a wake-up call to rethink event marketing,” he continues.
“You can’t replicate big-room live event experiences in an online world. You need to design content for virtual event environments that takes advantage of the medium to hold audience attention for all kinds of messaging. xR is a phenomenal option that can take audiences anywhere,” says Mark Pedersen, CEO and President of Intrepid Studios and Intrepid Creative. “Extended Reality is enjoying rapid adoption in the corporate event and cinema industries, becoming one of the fastest growing segments of our portfolio,” says Richard Steinau, Senior Vice President of WorldStage. xRStage-SF is the highest resolution xR production space ever built. Two ROE Visual Sapphire 1.5mm pixel pitch LED panels, one measuring 11 x 20 feet and the other 11 x 10 feet, meet at right angles and frame WorldStage’s interactive LED i5FLOOR. It is also equipped with cameras and powered by disguise xR and gx 2c media servers with 4K for live or pre-recorded camera capture. “We’re seeing a definite interest from many prospective clients,” says Intrepid’s Pedersen. “From corporate clients creating virtual events, product launches and videos, to VFX firms and film producers. We encourage clients from all sectors to demo xRStage-SF and discover a rich, new world of possibilities.”