Quality buyers and new business opportunities; amid a challenging global business environment and pandemic prevention and control measures in China, these were the key ingredients that exhibitors were pleased to find at Prolight + Sound Guangzhou 2020 (PLSG), which gathered a total of 41,556 visitors and 677 exhibitors for its 18th edition at the China Import and Export Fair Complex. Concluding on 24 August, the event was the first major industry trade fair of its kind to return in China following the COVID 19 outbreak, providing an effective and high quality business platform for professionals in the entertainment, media and AV industry to reconnect, rebuild and network. Speaking at the conclusion of the fair, Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd remarked: “In light of the ongoing global pandemic, we are pleased to have received full support from the industry. In keeping with the trend of digitalization, this year we channeled additional resources to facilitate business online – helping exhibitors market their products more effectively and easing the sourcing process for buyers. For the first time, the entire exhibition, including new products, training courses and seminars was broadcasted. We hope this new “offline + online” experience made it easier for industry players to network, learn and explore business opportunities in the resurgent market.” Under the motto of “Beyond lighting and sound”, the 2020 edition offered more distinguished product categories that engaged users with digital experiences. Technological convergence was the main focus of the fair, with the newest entertainment, AV equipment and related integration opportunities attracting the attention of potential buyers. Some of the leading brands, both international and domestic that participated in eight halls across a total of 80,000 sqm of exhibition space this year included: BBS, Boray, Bosch, Bose, Charming, Coda Audio, Concord, Danacoid, EAD, EM Acoustics, Eagle Group, Enne, Fidek, Harman International, Hivi, Husion, IAG Group, Infinova, itc, L-Acoustics, MA Lighting, Maingo, Mode, Nightsun, Peavey, Ray Long, Ruisheng, Sennheiser, S-track, Star-net, Taiden, Takstar, The One Studio, Thunderstone, Tricolor, Viashow, Vue Audiotechnik and many more.
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