AVL TIMES – JUNE 2012 – ISSUE 10
Singapore: Spectrum Audio Visual Pte Ltd, has been awarded as a certified “Harman Sole Authorized System Integrator” for the territory of Singapore. The official certification – signed by Dave Loh, General Manager of Mahajak SKM Electronics (MSE), and Mark Lim, Harman Regional Sales Director (Asia) was then presented to Vincent Chua, Managing Director, Spectrum Audio Visual. The signing ceremony took place at MSE’s premises and witnessed by executives from Harman, MSE and Spectrum, and members of the trade press. Established since 1999, Spectrum is a leader in Design and Build for Professional Audio Visual and Unified Conferencing Solutions, representing many of the leading manufacturers such as Polycom, Cisco, Harman, AKG, BSS, Crown, DBX, JBL, Lexicon, Soundcraft, Studer, HiQnet, Epson, Barco, Samsung, Creston, AMX, Extron, and more. The partnership will bring together the high sound quality Harman is known for with Spectrum’s expertise in delivering complete solution and services for the Singapore market. The collaboration will also allow Spectrum to provide value added services such as maintenance for Harman’s existing installs and new customers. Mark Lim comments that Spectrum have been working very aggressively in the market and that this will be a very good partnership for all parties involved: “Harman Professional is proud to appoint Spectrum Audio Visual as our Sole Authorized Partner for the important SI market in Singapore. This partnership will enable us to expand the innovation at the heart of the Harman brand through its high quality products,” says Mark.
Dave Loh mentions that to kick start the partnership in the right direction, MSE will begin a series of training workshops for Spectrum’s team of managers and technical specialists: “A comprehensive training will take place soon and it will be for BSS Audio. Spectrum’s background is more on design and build so they need to customise a project out to the market. We will eventually train their system techs on all the software that we are involved for Harman. Our [MSE] key role in the training is to ensure that their specialists are equipped to understand our products better so they in turn can give a complete solution of Harman products in the market.” Spectrum currently fields an entire service team which specialises in audio, video, control, etc., and this allows the company to provide a full ‘spectrum’ of professional AV solutions to customers. “Our engineers and managers have been previously trained by Harman – some with over ten years experience, so what’s added on the training will ensure we have the whole branch of over 20 specialists to be fully trained which will allow us to reach the market quickly,” says Vincent. Spectrum’s day-to-day responsibilities also include servicing customers for after-sales services from the most complex to the most complete solution. “This is why we are in a partnership – to see how we can assist Harman’s customers to ensure that this service level is being met by our specialists service team, which is very, very important,” adds Vincent. While MSE is solely responsible for the Harman brands in Singapore, as part of the larger Mahajak family, their unified strength is actually regional with offices in Thailand and Malaysia. “Our focus is actually doing distribution, we want to be focused in doing channel sales. We have appointed dealers to handle the retail aspect which was in our phase-1 stage last year and now we are beginning phase-2 which is having a partnership with a SI company like Spectrum to anchor more on the project market. Although Harman’s product lines include what we call brands that move by itself, it is also very important to have a good SI company to take care of projects,” says Dave. Dave was also quick to mention that the Singapore government is supporting a lot of upcoming large-scale projects and to enter into such projects is where the hand-in-hand partnership with Spectrum will be pivotal in helping them to ‘condition’ the market. Another highlight of the day was a tour of the MSE building, its history, and its audio facilities, which included its many high-end consumer audio demo and listening rooms. In true Asian style the day ended with a sumptuous dinner with wine glasses raised to cement the new bond between Mahajak SKM Electronics, Spectrum Audio Visual and Harman Professional.
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