Robe at the #LightSARed Campaign
The South African entertainment industry unified en mass for their August 5th #LightSARed ‘Code Red’ activation … to shout out the critical state of the live entertainment industry and its support infrastructure, which has had no work, no cash flow – and no meaningful government support – for 5 months since mass gatherings were banned on March 15th due to the Coronavirus pandemic. Over 500 buildings, structures, monuments, venues, spaces and places all over the country were lit including the side of Cape Town’s most famous natural landmark Table Mountain.
Robe moving lights were used on many of the installations, and the various action was coordinated by project teams in major cities including Johannesburg, Cape Town, Durban, Free State, Port Elizabeth, East London and Kimberley. Industry friends and colleagues from neighboring Namibia also enthusiastically joined the action. #LightSAred was initiated by Duncan Riley of DWR Distribution and quickly gained momentum and support from The Southern African Communications Industries Association (SACIA), the Technical Production Services Association (TPSA) and the SA Events Council. Duncan and Sharif Baker, chair of the TPSA, energised a wide range of industry sectors including rental and production companies, venues, artists, promoters, agents, technicians, producers, directors and creatives working across all disciplines for this hugely successful consciousness-raising event. A continuous livestream – an idea initiated by DJ and music producer Dino Moran – and broadcast by SkyRoomLIVE from virtual studios at MGG in Johannesburg and the Solid Group in Cape Town – was streamed on multiple channels during the day highlighting and debating key issues facing the industry and its basic demands from government.