To adapt to the ‘new normal’, the organizers of Prolight + Sound Guangzhou (PLSG) have unveiled details of enhanced digital services to run alongside the upcoming physical edition. PLSG was the first pro lighting and audio trade fair to resume in China during the critical period in 2020. And this forward‐thinking spirit will be continued in 2021 not only at the physical event, but also via the new “Prolight + Sound Guangzhou 2021 Goes Hybrid” initiative which has been introduced to foster a global marketplace, and to gather, support, and inspire professionals from all over the world with the latest products and innovations. As China’s premier trade show for professional lighting, sound and staging technologies, PLSG is on track for 16 – 19 May 2021, taking place in an expanded space of 150,000 sqm (up 87.5% from 2020) and with more than 1,300 exhibitors in attendance. The increased scale of the physical event is a reflection of renewed hunger amongst industry professionals to meet for face to face business networking and product showcasing. Much to the delight of participants, many key pro audio brands will be represented across all of the halls this year, including AKG, Audiotechnica, Bosch, Bose, Coda Audio, DAS Audio, d&b audiotechnik, ENNE, Fidek, Funktion‐one, Harman International, KV2, Martin Audio, Mipro, NEXO, QSC, RCF, SAE, SE Audiotechnik, Sennheiser, Shure, Soundking, ST Audio, Taiden, TOA, TW Audio, Vue Audiotechnik, Yamaha and more. What are the new digital offerings? Go hybrid anytime, anywhere Exhibitors at the exhibition ground can take advantage of in person interactions, while also presenting their company profile and products to global stakeholders online. Likewise, global trade professionals can discover the latest market information and connect with exhibitors through digital business matching, live conferences and live‐streamed onsite activities.
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