Dubai-based equipment distributor Procom ME has been named as the exclusive Philips supplier for UAE in a move to further expand its offering to the high profile Middle Eastern market.
UAE is an ever-evolving landscape of innovation and construction, with many new projects under development from universities to theatres and hotels, all of whichgenerate strong demand for professional lighting. “Being Philips’ official UAE distributor is a great opportunity for Procom and a challenge at the same time. We are confident Philips will have a significant share of the new-build market, for several reasons,” says Procom’s Rami Harfouch. “It is a highly recognized brand name, and its catalogue of high quality products is extensive, with a strong LED offering which meets the increasing requirement for energy saving solutions. Philips also has strong local support in terms of design, commissioning and servicing and Procom is excited to be a part of it.” The new official distributorship with Philips means the company will hold a wider range of Selecon, Strand Lighting and Showline stock. This will facilitate faster delivery within UAE of units as well as spare parts and will allow customers to get hands-on with the fixtures in the Procom showroom. Philips will gain further reach to Procom’s extensive web of clients, to whom Procom will also offer design consultation.
“There has always been a high demand within our client base for Philips products,” continues Harfouch. “This is because the Philips brand has stayed true to its reputation of providing reliable equipment with practical features. Furthermore, with it being such a universal brand, most technical professionals in the region are familiar with Selecon and Strand Lighting technology and are able to operate various models easily or with little training.”