AVL WorldNews

Pristine Moods Invest in dot2 and DiGiCo

Pristine Moods Productions have made an impression over the past three years, delivering technical solutions with consistency and professionalism. Growth has seen the company appoint Thabang Makofane as an audio engineer and Gareth Chambers as lighting designer. Also, Pristine Moods have invested in a DiGiCo S31 and a dot2 console from South African distributor, DWR. Lior Manelis, the owner of Pristine Moods Productions, has noticed the change. As Lior provided entertainment at corporate events, clients started asking him to assist with additional lighting, projectors, stage decks, and the likes. It wasn’t long before he gave the corporate market his full attention. Investing in a DiGiGo S31 and the dot2 has been a long time coming. “These kinds of steps are daunting,” he admits. “But as your caliber of gear increases, so does your marketing capabilities, enabling you to work on bigger events.” Gareth Chambers will run the dot2. “The day we took delivery of the dot2, he sat here for four or five hours, training the crew. He is extremely positive and very excited.” The DiGiCo S31 will be in the capable hands of Thabang Makofane. “We chose this specific console because of its capabilities and versatility. Being on most technical riders plays a huge part.” Duncan Riley of DWR Distribution says it’s a natural progression for companies to start off buying lesser-known equipment and then to evolve to invest in internationally recognized brand names that can be relied on, and that offer a ten to fifteen-year return on investment. “Both DiGiCo and MA Lighting are in the business of giving end-users longevity with products that won’t be constantly upgraded or replaced,” said Duncan.

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