“Why didn’t I hear that earlier?” – Neumann opens exclusive demo room for monitors in Singapore
Until now, it was a silent revolution: Neumann monitors were regarded hidden gems by industry professionals, broadcasters, mastering legends, or immersive audio experts. “Whoever heard them immediately upgraded their mixing room – no matter if it is a classic stereo setti ng for music production or an extensive 9.1.4 setup for Dolby Atmos or above”, says Kenan Phang, regional Senior RF Engineer for Sennheiser and Neumann. “Why didn’t I hear that earlier?”, was the most common question of international artists, Emmy, Grammy and Oscar winners. Neumann is now opening exclusive demo rooms for professionals.
Singapore is one of the first countries worldwide, additional demo rooms in Southeast Asia will follow later this year.
“Neumann defines standards for microphone and audio culture since 1928. To understand that we do the same for monitoring, you need to hear the diﬀerence from what you considered “very good” up until now. We see the overwhelming interest in the industry. Monitoring is not something you can experience on a website or a tech sheet”, says Neumann CEO Ralf Oehl and announces 20 additional demo rooms worldwide for 2022.
Neumann monitors include solutions for all room sizes, working ranges, mounting options, networking standards and even most demanding industry specifications. Analog and DSP 2/ 2 options are included, as well as unparalleled subwoofer technology. One of the latest additions to the series is an automatic alignment kit, jointly developed with the leading audio experts from Fraunhofer Institute.
The new demo room in Singapore is exclusively reserved for business professionals in the broadcast and studio industry where the stereo setup can be auditioned. This includes the monitors KH 80 DSP, KH 120 and KH 310. Other Neumann products such as the NDH 20 studio headphones and MA 1 automatic monitor alignment are available on location.
“We want business professionals to have a first‐ hand, a first‐ear experience on the potential that comes with the KH models. Their reputation is already incomparable when it comes to precision, neutrality and overall system integration options. Nonetheless: how much this eases your sessions, prevents acoustic fatigue, and allows for a new level of control and fidelity on your sound stage must be experienced. We want to bring demo rooms as close as possible to industry professionals so everyone can have an informed decision on the best possible audio”, says Kenan.