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Think Outside The Box – Adam Hall Group receives the BSFZ Seal of Innovation Competence


Every innovation begins with an initial idea. At the Adam Hall Group, these ideas emerge anew every day – and they are developed step by step in the Experience Centre at our Neu‐Anspach headquarters into finished products and solutions that support event technology users worldwide in their creative processes. Recently, this innovative competence has been officially confirmed by the Federal Ministry of Education and Research.

With the award of the BSFZ seal by the Certification Body for Research Grants, the Adam Hall Group is now recognised as a researching and developing company.


By awarding the BSFZ seal under the Research Grants Act, the Federal Ministry of Education and Research recognises, among other things, the development of the LD Systems MAILA (Modular All‐Round Intelligent Line‐ Array) sound reinforcement system as well as a digital mixer platform that will be used for the first time in the upcoming MAUI G3 MIX column systems.


The BSFZ seal certifies the innovative competence of companies in the areas of research and development. After a positive review of the submitted R&D (research and development) projects, companies also receive funding through the federal government's research allowance.


Stages of development

The Adam Hall Group's history of innovation is inextricably linked with brands. In addition to DEFENDER and Palmer, which already set new standards in their respective fields in the 1980s and 1990s, LD Systems, Cameo and Gravity in particular have shaped the reputation of the Adam Hal Group as an innovative developer of event technology in the past decade. The world's first portable line array – CURV 500 – and the MAUI P900 column system (developed in collaboration with Porsche Design Studio) are two ground‐ breaking examples of the company's innovative strength.


With the opening of the Experience Centre in 2018 at the company's headquarters in Neu‐Anspach, Germany, a new milestone in innovation was reached. In addition to a fully equipped showroom, the building complex houses, among other things, an anechoic acoustic measurement room, various continuous and climatic test benches, a light measurement laboratory, and sufficient space for model making and 3D prototyping – ideal conditions for the in‐house R&D teams to translate customers' requirements and wishes into reality. "When developing the MAILA, we asked ourselves the question: how can we make life easier for the event technician?" Martin Jung, Senior AcousticEngineer


The LD Systems MAILA system marks the preliminary culmination of this history of innovation. The Modular All‐ Round Intelligent Line Array is not just a product: it is a scalable sound reinforcement system that sets new standards in its diversity and flexibility, and it embodies the DNA of LD Systems like no other product. "We always start from the typical everyday problems of the users and try to find smart solutions for them. This was also the birth of our EasySplay mechanism for adjusting the angles of the line array satellites particularly easily." Jonas Mulfinger, Project Manager Audio / Mechanical Engineer. "We are very pleased to receive the BSFZ seal. Innovation is the engine of our industry. With the funding from the federal government, we can pursue this approach even more extensively." Alexander Pietschmann, CEO Adam Hall Group



www.ld‐systems.com

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