SoftBox Integration invests in Robe
Montreal, Canada‐based SoftBox Integration – a specialist in integration, custom LED manufacture and AV equipment rental – is the latest company to invest in Robe’s amazing new flagship, high powered, TE (TRANSFERABLE ENGINE) LED luminaire – the FORTE. The company works across all sectors and creative communities,supplying equipment for television productions, sporting events, corporates, theatre and the performing arts, immersive experiences, etc., and is a market leader in Quebec. This latest investment was driven by strategic “business development” explains CEO Michèle Pelletier. The decision to purchase these, the first Robe products for SoftBox Integration, followed extensive comparative studies and research related to benchmark elements like the product’s longevity potential as a rental item – the FORTE light engine
is fully and easily replaceable. The team also solicited the advice and opinions of several leading lighting and visual designers working in several disciplines. The full order includes 16 x FORTES, six FORTE FS (follow spots) complete with five RoboSpot remote follow spotti ng systems, 14 x Tetra2 moving LED battens and 66 x LEDBeam 150s. This has just been followed up with 16 more FORTES, two FORTE FS (Follow Spots) and 18 x MegaPointes.
As LED lighting specialists … these products were also a logical path to take, commented Michèle. They liked the versatility of the 40,000 lumen FORTE luminaire which features Robe’s new generation 1000W white LED light engine, complete with independent zone control for even higher output when zoomed, plus all the features. They also liked that a single model allows the inventory to be standardized more easily and eﬃciently.
Vincent Lavoie, sales development representative and renowned lighting designer, noted that the output from the fixtures was “awesome” … even with gobos in! Talking about Robe generally, Michèle comments that “reliability, quality and the highly professional service” are synonymous with the brand, have all measured up to SoftBox Integration’s very high standards of excellence, and that her overall experience in dealing with the Robe North America team who delivered the order has been “fantastic!”