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Jin Shaogang and Hangzhou Das Wumei Technology Co. create immersive sound using L‐ISA and BlackTrax

China’s first‐ever BMW Group Night held at the Shanghai World Expo Exhibition & Convention Center saw the German automobile giant unveiling the latest model in its electric vehicle series, the BMW iX SUV. To accompany the most technologically advanced model in the manufacturer’s line‐up, BMW called on the most advanced production technology.

A 120‐metre‐deep stage, surrounded on three sides by LED screens was created for the spectacular event visuals. Not stopping there, BMW invited Academy Award‐winner Hans Zimmer to create an electronic soundtrack to accompany the iX debut. To further immerse the audience in the show, producers Beijing Junwei Renhe Event Management Co. asked one of China’s top sound engineers, Jin Shaogang, to design a 360° sound system for the event.

Five hangs of eight L-Acoustics Kara rigged up and spread across the stage area
Five hangs of eight L-Acoustics Kara rigged up and spread across the stage area

Having previously worked with L‐ISA immersive sound technology for the 2019 season of Sing! China, Shaogang knew that the technology would be the perfect way to galvanize the audience’s sense of sight and sound. Mr Shaogang specified an L‐ISA configuration supplied by Hangzhou Das Wumei Technology Co. With its large L‐Acoustics inventory and well-trained engineers, the company was the ideal sound engineering partner for this brand event in China.

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