Performance Audio To Support Singapore SI Market With HARMAN PRO Audio Products


at-40_Page_029_Image_0003Performance Audio Pte Ltd, a Singapore company which offers pro audio products has joined the HARMAN Pro reseller Network when it was recently appointed by Mahajak SKM Electronics (MSE), the official distributor of HARMAN audio products in Singapore. The new deal also allows Performance Audio to sell installation series products from JBL Control and PRX series of speakers, AKG wireless mics and headphones, Crown Drivecore amplifiers, Soundcraft Expression series digital mixing consoles, dbx DriveRacks & EQs, etc, from their concept retail store in Sim Lim Square, Singapore’s famous one-stop electrical mall.

“Having a company like Performance Audio onboard with its retail business model will allow Mahajak SKM Electronic to better serve the Singapore SI market at all levels from the small installation contractors to large system integration companies,” commented Dave Loh, General Manager at Mahajak SKM Electronics. Dave was also quick to mention that the expansion of their HARMAN PRO network is primarily to support the many upcoming small to mid-size installation projects and to enter into such projects is where the hand-inhand partnership with a company like Performance Audio will be pivotal in helping MSE to have an edge in the market.

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