On 22nd June 2020, over 9000 buildings, monuments, cultural sites and spaces plus other objects were illuminated in “Emergency Red” by over 8300 participating companies – primarily in Germany – for #NightofLight2020 in what was arguably the largest ever collective lighting ‘direct action’ campaign to date. #NightofLight2020 was initiated and carefully planned by a team of lighting and AV professionals led by Tom Koperek from Essen-based event marketing agency LK AG to raise awareness of the critical economic plight of the live event industry in the wake of the coronavirus pandemic. Moving light manufacturer Robe lighting enthusiastically supported via German subsidiary Robe DE which also assisted in supplying kit for some key locations from the current demo stock. In addition to the many installations already independently utilizing Robe products, the company’s HQ in Valašské Meziříčí, Czech Republic, and the German office building in Munich were lit up in resplendent red to show solidarity. With large scale public events currently banned in Germany until 31st October, it is increasingly challenging for live event service industry companies and individuals to survive for such a long period without any cash flow. Sustaining income losses of between 80 and 100% over 8 months cannot realistically be offset by many even with the potentially outstandingly successful and busy year that is being predicted in 2021. #NightofLight2020 wanted to make this point loud and clear! No matter how brave a face is put on it … the outlook is tough! Robe Deutschland was involved directly in supporting four installations – including the Hornisgrinde Tower in Baden- Württemberg, part of the Rhine Valley located on the highest mountain in the Black Forest at an altitude of 1125 metres. Among the multitude of lit buildings were significant monuments, like the Olympia Tower in Munich, which was lit up like a beacon with Robe fixtures supplied by Magic Event & Medientechnik GmbH … and was visible all over the Bavarian city. The thousands of participating companies in Germany were joined by colleagues in Austria, Switzerland, Hungary, Belgium, The Netherlands and the UK … including Clearsound Productions from Shipston-on- Stour (UK) which has led several UK-based lighting action events. On this occasion, they used four MegaPointes to light their warehouse red.
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