AVL WorldNews

Multi-Media opens the year with an investment in Absen

Multi-Media AV, a leading technical solutions provider in South Africa, has recently taken delivery of 480 Absen Polaris 2.9mm LED panels, increasing the company’s in-house LED inventory up to 220m2 (880 panels) of 2.9mm LED screen. The acquisition is the largest single order of Absen’s award-winning Polaris LED series that local distributor, DWR Distribution has delivered on to date.

Chris de Lancey, director of innovation at Multi-Media states that the demand for LED screens is on the increase in South Africa, largely because clients have come to rely on the enormous advantages that LED screens offer over alternatives such as projection. “While projection technology is still very popular in Europe, the South African market has embraced the creativity and flexibility that modular LED displays bring to the table,” says Chris. “When using a LED panel, you are not restricted to darkened indoor venues or standardized aspect ratios to display your content. LED panels guarantee a very high-quality picture with exceptional brightness and contrast, no matter the ambient lighting in your venue. The panels can be curved and built in whatever configuration suits the venue, brand and message, which is a real game-changer for clients in the corporate events, entertainment and broadcast markets.” Chris is confident that the company will see a swift return on their investment, as evidenced by the fact that every panel in their warehouse will be out in the field, only days after taking delivery. Chris also points to the exceptional after sales service and maintenance offered by DWR Distribution.

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