Maxin10sity trusted with high-profile projection at Shanghai’s OPT
The Oriental Pearl Radio & Television Tower (OPT) is the most recognizable feature of Shanghai’s skyline, so when the management wanted to improve the experience for the thousands of visitors that pass through the OPT’s ground floor foyer, they decided to turn the inside of its lower ‘pearl’ into a single, 2,500sqm projection surface. In order to help realize this ambitious vision, the client first decided to bring in China’s premiere multimedia production company, Motion Magic, which in turn secured the services of Hungarian projection mapping specialist, Maxin10sity.
Although the two companies had no prior experience of working together, the team from Motion Magic were so impressed by Maxin10sity’s extensive portfolio the decision was made on the strength of that alone. “The entire process started with a ‘story boarding’ phase where four of us stayed in Shanghai for a month,” said Agnes Szentannai, project manager at Maxin10sity. “Even with the entire team working day and night, it was a slow process,” said Szentannai. “Both the dimensions and the shape of the surface brought us numerous challenges throughout this period,” said Szentannai, “mainly because the façade is huge, yet close enough to the audience to require high resolution content. We had to experiment a lot with the technical set-up, which forced us to think outside of the box sometimes. We also had to consider the different points of view for the animation, as the audience had access to see it from two levels, each of which offered different angles. We had to consider the best option to avoid the distortion as much as possible.” After numerous meetings and consultations, it was up to Motion Magic to make the final choice in terms of the equipment that would be used to realize this project. The company opted for 30 x Panasonic PT-RZ21K projectors to cover the entire 2,500sqm façade of the dome-shaped ceiling of the ground level of OPT, all of which were operated by Watchout media servers. Szentannai said: “The design has been changing right up until the very last moment; so, while certain parts remained close to the concept idea, some other scenes changed drastically over the two months.