Lawo VSM controls Al Arabiya TV News complex in Dubai

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Al Arabiya TV news recently modernized the fourth floor of their facilities in Dubai Media City. The broadcaster, part of the Saudi media group “Middle East Broadcasting Center”, is now equipped with production technology, controlled by VSM (Virtual Studio Manager) Broadcast Control System from Lawo. Lawo is no stranger to Al Arabiya as it has used Lawo’s VSM technology already in the past years. In this project, the TV broadcaster progresses into a new dimension with a comprehensive VSM system for the control of the entire audio and video infrastructure in the modernized TV news complex. In addition, a small radio studio has been created which hosts a Lawo ruby with 12 faders that is in service since the modernized broadcast facilities went on‐air in 2020. Close to the finalization of the Al Arabiya installations, the Lawo team travelled to Dubai in February 2020 for intensive operator training and project acceptance. “The decision for Lawo was taken on account of the good reputation of the company and brand in the Arab states, based on the quality of the equipment and service,” explains Suhail Ahmed, CEO of Diversified Dubai and Project Manager for the Al Arabiya modernization. “The reliability and flexibility of the Lawo systems were particularly decisive factors. These features made it easy to immediately meet any new requirements expressed by our customer during the run of the project. We were able to implement these largely cost‐neutral as VSM already covers every aspect and we as system integrator and our customer Al Arabiya were very satisfied. A major requirement of Al Arabiya was also the ability to seamlessly scale the system, as the customer wants to carry out further modernizations and extensions in the future. With Lawo’s VSM, Al Arabiya has certainly made the right decision,” concludes Suhail Ahmed.

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