This was a massive news for music fans across India as UK’s two blockbuster acts Alt J & Rudimental were featured in the first ever edition of Emerge Music And Arts Festival.
Conceptualized by LIVE Viacom18 in association with Vh1, Emerge is a platform that brings fresh music and art ideas for hungry fans of new experiences. At the very core of EMERGE is a forum where young fans could expect an experience like no other, where they were able to truly open their minds and have a chance to discover something unique, something that will blow their mind – you could find your favourite new band, favourite new dancer and painter at the festival.
In two short years, Alt-J have established themselves as one of the UK’s most innovative new acts, breaking down musical barriers in a manner comparable with the likes of Pink Floyd and Radiohead at their peak. Another group among UK’s finest exports includes Rudimental (who performed a DJ set), who have spectacularly stepped out of their drum and bass cocoon and become one of the best genre-blenders on the globe.
J Davis Prosound & Lighting were chosen to provide Technical Solution (Sound, Lights & Truss) for the Event. “We are happy and delighted to be the Part of the First Emerge Festival in Bangalore and it was truly an amazing experience!” commented Santana Davis from J Davis Prosound & Lighting. Graflex Inc, the AV & Truss Division of J Davis Prosound & Lighting supplied a 66 x 60 x 40 ft Weifa Roof Truss with 5 sub hangs.
Commenting on this power-packed concept, Mr. Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “At LIVE Viacom18, we always aim at going beyond norms and experiment with new forms of music and entertainment. In India, live concerts and dance music have evolved and we can see people’s affinity to art as well.”
Greenstone Entertainment headed by Mr. Vincent Samuel and Mayur undertook the complete event production.