Impulses for restarting the event industry: Prolight + Sound on course for 2021
Following the cancellation of the 25th anniversary edition of Prolight + Sound, Messe Frankfurt and the sector are now looking ahead to 2021. In a key year for the event industry, the aim is to boost the purchasing propensity in this badly affected sector and help the industry retain its former strength. Large parts of the formats originally planned for 2020 will be implemented in modified form with special attention being paid to bringing together companies with top decision makers. “Hardly any other sector has suffered so much from the current restrictions. And this makes Prolight + Sound 2021 more important than ever before.
Following a long lean spell, the desire for events and entertainment will be greater than at virtually any time before. We want to take advantage of this momentum, to spread optimism and to send positive signals to the sector. Together with our partners and exhibitors, we are doing everything possible to lay the foundations for a successful restart of the sector”, says Prolight + Sound Director Mira Wölfe. Prolight + Sound is positioned as a powerful, independent platform for the sector, covering all facets of the entertainment technology industry. It is held entirely in the western section of Frankfurt Fair and Exhibition Centre, which ensures short walking distances for both exhibitors and visitors. The trade fair embraces a broad and clearly defined spectrum of products. It is split into five main sections, ProAudio, ProLight, ProStage, ProMedia and ProEvent, with individual programmes and presentation areas offered for the different themes. Accordingly, there will be three fully equipped, themed lecture stages in the halls. Naturally, exhibitors will be able to contribute to the individual stage programmes. The lecture stages are the Audio + Event Stage (Hall 8.0), the Media + Future Stage (Hall 11.0) and the Theatre + Light Stage (Hall 12.0).