AVL WorldNews

GLP Extends its Portfolio with the Takeover of Ehrgeiz

By taking over Ehrgeiz on 1 January 2019, GLP is resolutely continuing on its strong growth path and portfolio expansion, particularly in the outdoor sector, with innovative and high-quality solutions. Steven Braun, managing director of Ehrgeizs, stated: “Since both companiesEhrgeiz are located in the same place and are active in the same market, there have always been points of contact. Ehrgeizs has been successfully developing and marketing products in an increasingly competitive market in recent years. This fact has not escaped GLP and there have been discussions as to how we can combine the strengths of both companies. I am delighted to be joining the GLP family, along with the Ehrgeizs team, and continue to develop great and innovative products.” Udo Künzler, CEO of GLP, responded, “I am proud to welcome Steven and his Ehrgeizs team, and we look forward to working together. Ehrgeiz has developed a broad expertise in recent years and knows how to develop innovative products, and this is particularly evident in their outdoor products. The merger will expand GLP’s portfolio in areas where we see great potential and will make us even stronger in the coming years. Taking on Ehrgeiz is a win-win and will drive us further in our global growth strategy.” At the beginning of 2019, Ehrgeiz, including its employees, will be integrated into GLP and Ehrgeiz will remain as a brand within the GLP operation. The service and support for existing orders and customers will still be guaranteed after the takeover.Ehrgeiz


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