Equipson shakes up the lighting market by giving LightShark products their own brand identity

Capture

LightShark, Equipson’s Award winning range of multiprotocol control products for the entertainment industry, are being given their own brand identity to reflect their growing popularity and the impact they are making on the entertainment industry. Since launching in 2017, LightShark has changed the lighting landscape by delivering intermediate level products that are not limited by their features. With LightShark, hardware and software control of up to eight DMX universes and 4000+ DMX channels is completely integrated via smartphones and tablets, while full compatibility with other manufacturer’s equipment is assured because the products work with industry‐standard DMX and Artnet lighting protocols, as well as any Operating System (Android, Linux, Windows and macOS).

“LightShark products are so different from any of our other product lines that they require an individual approach to R&D, sales and marketing,” says Juan Jose Vila, CSO of Equipson. “The range has become incredibly popular – to the extent that customers are already recognizing it as a separate brand ‐ so this move is a natural progression that makes the public acceptance official and gives the range its own identity within the company. From now on, LightShark will have different verticals that are attuned to the market’s specialized needs and an entirely separate staff who will be responsible for all aspects of its ongoing success.” The LightShark range now includes a powerful new FX engine that allow users to create and synchronize effects on multiple parameters and position fixtures on a grid so that the engine can automatically apply effects at the right point in relation to these fixtures. Alejo Cervera, product manager of LightShark, says: “Spectacular lighting can make all the difference to the success of a show or an event, so we wanted to ensure that LightShark users had the right tools available to achieve all their creative ambitions. Our new FX engine certainly delivers this ambition.”

0 I like it
0 I don't like it

Leave a Reply

Your email address will not be published. Required fields are marked *