E&E and Shure Host Networking Event at New ENEXC
Together with Shure Asia, E&E held an inaugural networking evening on 29 June at the new Experience Center (ENEXC) in Singapore.The event saw more than 40 system integrators and consultants mingling and exploring the venue and solution highlights. The ENEXC is a 1,130 sq. ft. space designed to present E&E’s solution offering, including Shure Integrated Systems and Pro Audio solutions, with fully integrated technology showcases in a warm and welcoming atmosphere.It allows consultants, system integrators and end users to better understand the technology and integration aspects of audio system installations and, of course, to experience the end result. Moreover, the ENEXC has been planned to be modular and adaptable to future technologies. All fixtures can be easily re-configured to accommodate evolving and new audio solutions. Entering the ENEXC, the experience starts with a comfortable reception and lounge area. Here, a listening station is available that allows visitors to test and listen to a wide variety of trusted Shure microphones and personal listening products.
Moving further into the space, the area opens up to a showcase of Shure’s wireless systems portfolio adjacent to a boardroom setup with HD video cameras and installed Shure Microflex Advance MXA910 Ceiling Array Microphones – all ready for live demonstration. Gary Goh, Deputy Managing Director of E&E explains, “We wanted to move away from the cold feel of showrooms that only have product displays. The ENEXC is more than that. Aside from offering a real experience of our solutions, we are also planning theme nights to encourage the exchange of ideas, and to give our partners and customers a chance to network.
We look forward to using this new space as the focal point for sharing knowledge and expertise with our partners and clients. Our new Experience Center allows for this to happen in a warm and conducive environment.” As the first of many events, the ENEXC inaugural networking night was a great success. Andy Wan, Regional Sales Director at Shure highlights that Shure is very pleased that their long-term partner E&E is now offering such a high-end demonstration facility. He comments, “To fully understand and appreciate the technology that we offer to our customers, it’s important to see and hear it in an environment that reflects the actual use scenarios. E&E has done a great job in providing this to our customers here in Singapore, a place we consider an important hub in the South East Asian region. We very much look forward to many more collaborative events and demos at the ENEXC in the upcoming months.”