Cathay Cineplexes Ushers In Dolby® Atmos™ with E&E at JEM


2013-11-29 12_37_59-Cathay Cineplexes Ushers In Dolby® Atmos  .pdf - Nitro Pro 8

Movie patrons visiting the newly opened Cathay Cineplex Jem this weekend will have many firsts to look forward to. Besides taking its place as the largest multiplex in the west, Cathay Cineplex Jem will debut the Digital Xtreme hall – the largest movie screen in the west.

With 278 seats and 46 Dolby Atmos™ channels, the Digital Xtreme hall is designed to create  a  larger-than-life  cinematic  experience  for  viewers.  It  boasts  an  extra-large cinema screen measuring 13.6 meters by 7.3 meters, and includes the latest in sound technology  with  the  first-ever  Dolby®  Atmos™  technology  in  a  Cathay  multiplex. Upcoming  titles presented  in Dolby® Atmos™  at Cathay Cineplex  Jem include The Hunger Games: Catching Fire; The Hobbit: The Desolation of Smaug; I, Frankenstein; X-Men: Days of Future Past and Dawn of the Planet of the Apes.

Electronics  & Engineering  Pte Ltd (E&E),  an industry  leader in Cinema  and Audio- Visual system integration, was appointed to perform the integration of Dolby® Atmos™ at Cathay Cineplex Jem.

“We are very excited with the introduction  of Cathay’s first Dolby® Atmos™  cinema hall in collaboration  with E&E,”  said Leong-Yan  Yoong, Regional  Director  of South- East Asia, Dolby Laboratories. “Dolby® Atmos™ continues to set a new standard for immersive  audio  experiences  in  the  cinema  with  the  latest  Hollywood  blockbuster movies, and stunning new exhibition halls such as the Digital Xtreme hall at Cathay Cineplex Jem.”

The  core  challenge  for  E&E  with  this  installation  was  to  design  the  directional configuration of the Eastern Acoustic Works (EAW) speakers to ensure that it meets Dolby® requirements, as Atmos™ is object-oriented towards the audience so that they are able to enjoy the maximum effect of what it provides.

The  EAW  cinema  speaker  system  used  in  this  installation  complies  with  Dolby® Atmos™’s requirements for speaker configuration and the positioning metadata of the audio stream to optimise 46 channels playback in the hall.

“Our cinema engineers have a wealth of experience and are Dolby® trained to ensure that we are able to meet all the necessary requirements set by Dolby® Atmos™. We are  confident  that  this  will  undoubtedly  appeal  to  movie-goers,  as  the  new  sound platform will be a truly unforgettable experience,” said Ronald Goh, Managing Director for Electronics  & Engineering  Pte Ltd. “We are very proud to have been part of the team that has made this installation possible for Cathay,” continued Mr. Goh.

“We are very proud to work with Dolby and E&E  to implement  the groundbreaking Dolby® Atmos™ sound technology at the new and iconic Digital Xtreme hall at Cathay Cineplex Jem. This marks another significant milestone for Cathay Cineplexes as we continue to offer revolutionary systems and creative content to our patrons to ensure the most epic movie experiences,” said Mr. Suhaimi Rafdi, Chief Executive Officer of Cathay Organisation.

0 I like it
0 I don't like it

Leave a Reply

Your email address will not be published. Required fields are marked *