BMFLs Illuminate Tallest Tower in Latin America
Four Robe BMFL WashBeams were used to project bright, crisp, clear artwork, logos and slogans onto the side of the 300m tall Gran Torre Santiago at the Constanera Centre in downtown Santiago, Chile, for an event launching the new Chevrolet Cruze car.
BMFLs positioned approximately 220 metres away were utilized to achieve this goal, the brainchild of the event’s creative director Esteban Icardi, working with lighting designers Tony Amoros and Manuel Guzman.
Esteban’s technical production company, Icardi Productions, purchased 12 x BMFL WashBeams the month before the event from Robe’s Chilean distributor, VGL, four of which were used to spectacularly brand the tower.
The four BMFL WashBeams were positioned on platforms built on the west side of the tower so they had a clear trajectory to the target area, shooting 220 metres onto the dark building which came alive with the dramatic images that were visible from all around the city.
“I think the BMFL is the best moving light projector in the world right now,” stated Esteban.
He is one of the most respected creative directors in the world of corporate and live events in Latin America and Icardi Productions is one of the most important rental companies in Chile and South America in this sector.
The BMFLs have so far been such a success for Icardi Productions that they are about to order another 12 and in addition to these, they will be the first in South America to receive 20 of the brand new Spiider LED wash / beam fixture – which has just been launched.