The #WeBelieveInLive campaign becomes the “We Are Live” event! On 30 June 2021, the Adam Hall Group marked its live relaunch, and with it an emotional end to a seemingly never‐ending standstill for the entire event industry. Representatives from around the live entertainment industry paid tribute to a special evening that showed how the challenges ahead are being tackled with renewed vigour. Joint exchange about the future of the event industry Since spring 2020, the Adam Hal