Barco inaugurates new Singapore office housing an Experience Centre for live demonstrations


Barco, a global leader in professional visualization and collaboration technology, announced today that it has inaugurated its new office in Greater Southern Waterfront, Singapore. This is the company’s headquarters for its Asia Pacific operations and is designed and furnished with the latest video technology to accommodate the new normal of hybrid working. It also features Barco’s new Experience Centre which is a state of‐ the‐art technology centre showcasing the company’s latest audio‐visual and collaboration solutions in full interactivity.

Barco has also started plans to transform demonstrations centres into Barco Experience Centres across the world. The Experience Centre gives visitors a unique insight into all of Barco’s solutions and technological innovations, across markets and industries. These include visualization solutions ranging from LED Displays and LCD videowalls, to video collaboration tools and image processors. The new office space reflects the trend to optimize available space with an open working concept to create smaller, more multi‐ purpose areas for a collaborative mobile workforce. Given that most meetings are now video enabled, Barco’s facilities in the new office cater to the Bring Your Own Meeting (BYOM) trend. Employees can benefit from the available audio and video peripherals of the meeting space to boost the meeting experience for all participants. These facilities include more huddle spaces fully equipped with Barco’s videoconferencing tools such as weConnect and Clickshare solutions. The office also serves as a showroom, providing compelling experiences for visitors and customers alike. Changes in workstyles resulting from the pandemic have shown that telecommuting and hybrid workplaces are the future for organizations. Barco believes that traditional offices, cubicles and meeting rooms will be replaced by a customer lounge with hot desks, and a virtual classroom that can be transformed into meeting areas. Today, as enterprises look to establish a new normal of working post the pandemic, technology is becoming increasingly critical in ensuring that the hybrid workplace, learning or presentation environment is truly collaborative, inclusive and flexible.

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