Astera gets an Elite touch in Australia


Astera LED sales have been rocking in Australia since the brand was fully introduced there at the start of 2019, with several leading lighting rental companies investing … one of which is Elite Event Technology based in Canberra, ACT. Elite, headed by owner and founder Darren Russell, will typically supply a full production package – lighting, audio, video rigging and staging – to its clients, embracing all sectors of the industry, from music events to corporates and industrials, TV and theatre productions. Last year Elite purchased 96 x Astera AX1 PixelTubes in kits of 8 with “all the bits”, supplied by ULA Group, Astera’s exclusive distributor for Australia and New Zealand. More recently – and in spite of the pandemic ‐ the company has invested in another 48 AX1’s and 48 x Astera AX5’s with a full complement of accessories which are for general stock, delivered by Astera’s Australian distributor, ULA Group. Darren explained how he and his lighting team were initially looking around for a multi PAR‐style fixture to replace the various types of older multi PARs they had accumulated in hire stock. He first saw Astera products at a trade show, and at some stage during this period he had a “lightbulb moment” … and they decided instead of buying LED PARs to put their money where their mouths were … and invest in a substantial quantity of the Astera AX1s. The first 48 AX1 units were purchased for general stock and proved so popular and useful that they were quickly followed by another 48. The lights have proved ideal for numerous applications from room lighting to table centres, from architectural illumination to highlighting gardens and pathways, thanks to the IP rating which makes them very usable outdoors, and from stages and music shows to car launches and brand activations. He believes the Astera App control is a genius idea and at Elite they use this extensively in conjunction with iPads – “it’s a very quick, straight forward and cost‐effective way of getting lighting upand‐ running without the need for a console.”

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